In new guidance offered by the PCI Security Standards Council, a checklist has been provided to assist organizations with focusing on the important issues first, and spending time where the greatest risks exist. This is very useful for organizations with limited funding and resources.
In a study completed and published by Avira ( http://www.avira.com/en/company_news/recognition_performance_virus_protection.html ) The results of the survey showed that for 34 percent (3,207 respondents) a long-established, trustworthy brand was key. Almost as many users, 33 percent (3,077 respondents), based their decision on the virus detection rates achieved in independent tests. Detection rates - lets call this effectiveness of the control - as this is the key metric used to measure effectiveness. This is a skewed metric as for the large majority of evaluations (ICSALabs, VB100, etc) use the "in-the-wild" or ITW list of viruses to perform the evaluations. There is no evaluation of these product's ability to respond or even detect newly released virus and malware. In all honesty really what we are dealing with here is preventative vulnerability management not virus detection and correction, and in my opinion there are four types of preventative protections required f